services

Brand Blueprint's services are neatly divided into three distinct highly inter-related phases.

Working collaboratively from day one of an engagement, every member of the Brand Blueprint team plays an integral role in each phase. This interdisciplinary approach ensures that collectively our suite of services produces an updated brand that is strategically positioned, succinctly articulated and creatively expressed.

+ BRAND STRATEGY

Brand Strategy:
A long-term plan for your brand that includes a determination of key audiences and an understanding of what they need to know about buying and experiencing your brand.

Brand Portfolio Strategy:
A strategy that illustrates the specific role each brand has in your portfolio to ensure your company achieves its business and financial objectives.

Brand Transition Strategy:
A short-term plan to transition the current role that your brand plays in the lives of your customers to a more meaningful and relevant role.

+ POSITIONING

Brand Positioning Statement:
The foundational statement that features your brand's business category, key audience, core company features and benefits as well as a unique selling proposition.

Corporate Voice Articulation:
A short narrative that succinctly encapsulates the tone, attitude, and personality of your brand.

Brand Foundation/Heritage Story:
An overarching story that recounts your brand's history, describes its current state, and provides insight into its future.

Brand Personality:
Three to five adjectives that describe characteristics and attributes of the brand.

Key Messages:
In order of priority, the specific language required to communicate core brand attributes and benefits.

Tagline:
A three- or four-word description that immediately communicates your brand's key message.

Customer Profile:
Features the key descriptions, motivations, and behaviors of your brand's primary customer.

Corporate Brand Vocabulary:
Specific words to succinctly communicate key corporate attributes and the benefits of ownership.

Elevator speech:
The thirty-second description of your brand and the value it creates.

+ VISUAL EXPRESSION

Brandmark/Logo:
A key brand element that serves as the gateway to your brand, conveying meaning as it aids in recognition and recall.

Key Imagery:
A comprehensive visual system that expresses and unifies your brand through photography, illustration, symbols, characters, and icons.

Color System:
A proprietary and holistic color strategy that enables an entity to stake and "own" a position with color.

Font Hierarchy:
A typography system and letterforms that augment and enhance key brand messages.

+ FOLLOW-ON SERVICES

Brand Coaching:
A series of seminars with selected employees to ensure that they understand and can express your brand.

Agency Collaboration:
A formal transfer of knowledge of your brand to the agencies-of-record that express it.

Ongoing Brand Counsel:
Consulting services as your business and brand continue to evolve.